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 June/July 2015 Issue of Small Business Today Magazine, Houston In the words of General Norman Schwarzkopf: “I think that there is one really fundamental military truth and that’s that you can add up the correlation of forces, you can look at the number of tanks, you can look at the number of airplanes, you can look at all these factors of military might and put the together; but unless the soldier on the ground or the airman in the air has the will to win, has the strength of character …

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Fear of Success By Rita Santamaria, Small Business Today Magazine May 2015 Signs of self-sabotaging your relationships and your business and personal goals are demonstrating your fears of success. Why do we have fear? We feel vulnerable to new environments, situations and people. Getting to the point of success can expose our weaknesses and make us come face-to-face with our flaws; therefore, we maneuver around what could be successful opportunities. The fear of success is very real and often happens when you are moving forward in your life. The future …

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    The 4 Keys to Success – Marketing, Planning, Prospecting and Implementation by Rita Santamaria Marketing, planning, prospecting and implementation are the four keys to success. The most important key of all is implementation because the other three are useless without taking action. It helps to have a checklist that contains both interactive and lead generation activities. 1. Marketing It is important to regularly showcase your company and also let your customers know you are thinking about them. Having a client appreciation event at least once per year is …

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  They are called “Digital Natives”, a term coined in 2001 by researcher Marc Prensky to describe people born after 1980 when social digital technologies such as Usenet and bulletin board systems came online. Digital Natives are characterized as having access to networked digital technologies and the skills to use those technologies. Major parts of their lives and daily activities are mediated by digital technologies: social interaction, friendships, civic activities and hobbies. A Digital Native has never known any other way of life and they are marketing products and serviceslike none …

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Another New Year is upon us with the slate wiped clean and new opportunities awaiting each of us. For some people the previous year might have been your best year. The many new small business owners who just started in 2014 are reliving the new changes in their daily routine from their prior careers. the experienced business owners are doing their review of career goals and business plans of 2015 and wondering how different this 2015 will be. During this new month, new year, and new innovative time, I recommend …


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