Karla Lárraga
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As many of you know, my name is Karla and I’m  responsible for Champions School of Real Estate’s statewide social media and PR initiatives.  Don’t forget to follow us on Facebook and Twitter to see a little taste of what we do!  (P.S. We’re also on every other major Social Media network, so just make sure to look for “ChampionsSchool” and you’re likely to find us!  A few students have e-mailed us asking for social media best practices and today I’m going to write a little bit about the importance of …

Rita
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  They are called “Digital Natives”, a term coined in 2001 by researcher Marc Prensky to describe people born after 1980 when social digital technologies such as Usenet and bulletin board systems came online. Digital Natives are characterized as having access to networked digital technologies and the skills to use those technologies. Major parts of their lives and daily activities are mediated by digital technologies: social interaction, friendships, civic activities and hobbies. A Digital Native has never known any other way of life and they are marketing products and serviceslike none …

Karla Lárraga
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App of the Month: OpenHomePro Our Rating:  Why:  OpenHomePro will help a real estate agent look professional, while efficiently managing the information and leads gained from their open houses. Cost: Free What OpenHomePro Does:  “#1 open house app for real estate agents! You will be up and running in minutes and be able to capture, download and action lead information faster than ever before. No more Mondays spent deciphering visitors’ handwriting and typing details into a spreadsheet or CRM. Get more leads, close more sales, increase your productivity with Open Home Pro! Key …

Karla Lárraga
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App of the Month: IFTTT Our Rating:  What is it: IFTTT (abbreviation of “If This Then That”) pronounced like “gift” without the “g”, is a web-based service which allows other services (e.g., Gmail, Google Reader, Instagram, Craigslist) to be programmed by means of simple conditional statements (called “recipes”). Why:  This is mobile technology working for you. Channels are services like Facebook, Gmail, Twitter, as well as devices like Philips Hue, Belkin WeMo, and UP by Jawbone. Recipes are connections between your Channels that unlock entirely new ways for your services and devices …

Karla Lárraga
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App of the Month: Jink Our Rating:  Why:  Jink could potentially be used by Realtors to monitor showings or keep a record of where they have been, in real time. Cost: Free What Jink Does:  Jink is a promising location-sharing app for Android and iOS. Users can see where their trusted contacts are in real-time and send messages to update them on how soon they can meet up. Your buddy only has access to your live location for awhile though, so you can maintain privacy later on. It’s launching as a beta, but …


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