There is no doubt whatsoever that our business of real estate sales is just like any other business in that it has its challenges, as with anything worth achieving will. But when you really give it some thought, most of the difficulties and challenges we encounter revolve around transactions which, up until closing can always take a turn in the direction of not closing. That’s the case in any business. Where we fail most often is in exhibiting a lack of perseverance in our prospecting activities. That component of our …

Karla Lárraga

App of the Month: IFTTT Our Rating:  What is it: IFTTT (abbreviation of “If This Then That”) pronounced like “gift” without the “g”, is a web-based service which allows other services (e.g., Gmail, Google Reader, Instagram, Craigslist) to be programmed by means of simple conditional statements (called “recipes”). Why:  This is mobile technology working for you. Channels are services like Facebook, Gmail, Twitter, as well as devices like Philips Hue, Belkin WeMo, and UP by Jawbone. Recipes are connections between your Channels that unlock entirely new ways for your services and devices …


Success is not easily defined.  You know it when it happens to you and you feel it when it occurs to you in various life activities.  Most individuals desire success in all aspects of life whether it is personal or business success.  If you are not achieving what you deserve, here are some helpful suggestions. One must be personally motivated.  Others cannot motivate you to change behavior.  Sales agents must have the personal drive and leap of faith to start each day with a can-do spirit.  Where does it come …


Ben Herbster said, “The greatest waste in the world is the difference between what we are and what we could become.” And that “difference” he speaks of would best be called our ‘potential.’ What a shame it is to be discontented with where we are in our career, discontented with the level at which we are producing, and discontented with our income level, while simultaneously possessing the potential to change all that, yet be unwilling to do what we must to overcome that difference. Most people know what they need to do to …

Karla Lárraga

365 Tips Real Estate News Roundup: October 13, 2014 Online Real Estate Marketplace launches Finance Division (Mortgage Professional America) Top 3 Real Estate Trends This Fall (Realty Biz News) FAA drone exemption  (Chicago Tribune) Tablets boost flexibility in real estate (Tech Page One) Hackers (Real Estate Weekly) 7 Signs you’re dating a Realtor  (Inman News)

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