Karla Lárraga

3-31-15B

Online marketing, Zillow’s Agent Finder, Trends and more…  One thing’s for sure: the Real Estate Industry has gone digital.  Have you jumped on the digital bandwagon?  If you have – are you marketing yourself so that you can be found?

While it’s important to remember that balance is key and that both traditional and in-person approaches are needed in addition to our online digital marketing efforts these days. This weeks roundup highlights a few interesting technology-driven real estate articles that I think you will enjoy.

There’s something for everyone to read in this weeks real estate news roundup, so make sure and share what articles resonated the most with you over at the Champions School of Real Estate facebook and twitter pages! Enjoy your morning read – see you next week!

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  In Brief… 

 

 >> 9 Real Estate Trends to Watch in 2015 (The Fiscal Times)

Along with green shoots and chirping birds, one sure sign of spring is popping up in neighborhoods across the country: For Sale signs.
As the weather warms up, so does the housing market, and experts say this year’s spring selling season is shaping up to be an active one. Whether you’re buying or selling, here are the trends you need to know about…
 
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>> The Role of the Internet in Real Estate (Huffington Post)

As the number of Internet users increases, consumers have greater access to information, products and services. For those working in the real estate industry, this means the focus for 2015 must switch online and to mobile for marketing their properties and reaching the maximum number of potential customers…
 
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>> 5 Online Marketing Techniques of Successful Real Estate Agencies (Small Business Trends)

 
In 2013, 90 percent of home buyers did research online before choosing to buy their homes. Additionally, 76 percent of home buyers actually drove by homes that they found on the Internet… 

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>> Zillow Launches Agent Finder To Help You Find the Best Realtor in Your Area (TechCrunch)

 
The new tool takes into account ratings from Zillow’s users, as well as data about who the most active agents in a given area are (based on past sales and their number of current listings). Prospective home buyers and sellers can then filter according to their price points, needs and specialties (relocations, short sale, etc.), as well as the languages the agent speaks… 

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>> Closing Costs are a mystery to Millennials (USA Today)

A national survey released Wednesday found that roughly 2/3 of potential home buyers between the ages of 18 and 34 don’t know they’ll have to pay that final bundle of fees before they close the deal… 

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>> With $1 Billion Invested and $100 Entry Points, Real Estate Crowdfunding Grows Up (Forbes)

 
A recent study from Massolution reports that crowdfunding investors injected $1 billion into the U.S. real estate market last year. By the end of 2015, that number should climb to $2.5 billion. Advances like $100 investments, debt participation and availability to foreigners are contributing to this projected surge. 

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3-31-15

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This entry was posted in News, Real Estate News by Karla Lárraga.
Karla Lárraga

About Karla Lárraga

Karla Lárraga is the Communications Director for Champions School of Real Estate® and Champions School of Business Etiquette® statewide. With active social media channels on Facebook, Twitter, Google+, Pinterest and more, Karla enjoys sharing everything Champions - be sure to stop by and say hello or drop her a note at Karla@ChampionsSchool.com.

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