As many of you know, my name is Karla and I’m  responsible for Champions School of Real Estate’s statewide social media and PR initiatives.  Don’t forget to follow us on Facebook and Twitter to see a little taste of what we do!  (P.S. We’re also on every other major Social Media network, so just make sure to look for “ChampionsSchool” and you’re likely to find us!  A few students have e-mailed us asking for social media best practices and today I’m going to write a little bit about the importance of a good bio. Here are some of my best social …

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Advertising – Choosing Words that Sell

Posted on March 28, 2012
Rita

When it comes to writing marketing pieces for promotion and advertising both you and your properties there are some words that just do a better job of “call to action”. The following words will help you do the selling: You or your – “You” is the most powerful word you can choose. It is more powerful than the word money. So instead of writing for example, “my clients say working with me is the best thing that ever happened to them”. Write, “You will notice a huge difference between my professional experience and that of any agent you have worked …

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If you have done the job of building an honest, customer oriented business, your clients would not consider using someone else. You have built a relationship. You have earned loyalty. Walter Sanford, real estate training coach, states “every top sales person in this country spends one to four hours per day generating leads”. He further states, “If you are not doing that, get out of the business”. Generating leads is the first step to building a relationship with a new prospect. That prospect if treated properly is worth not just his property needs but the needs of his circle of …

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Your New Year’s Resolution Checklist

Posted on December 29, 2010
Rita

You and I made our plans for the New Year and how are we doing right now? In the event your phone, e-social media tools are not getting you the robust business you currently desire, here are some resolution checklists that will create more results for you. I’ve set my Budget and Business Plan for 2011. _____ You must make a good estimate of your potential commissions based on prior year’s history. You must pull out last year’s expenses and review those in order to have a “reasonable budget”. It is easier to say yes, when you feel your decision …

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