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      <title>Champions Blog</title>
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    <item>
 <title>Fear of Success</title>
 <link>http://blog.championsschool.com/index.php?itemid=112</link>
<description><![CDATA[Signs of self-sabotaging your relationships and your business and personal goals are demonstrating your fears of success. Why do we have fear? We feel vulnerable to new environments, situations, and people. Getting to the point of success can expose our weaknesses and make us come face to face with our flaws; therefore, we maneuver around what could be successful opportunities.<br />
The fear of success is very real and often happens when you are moving forward in your life. The future is what we are talking about and we are all heading in that direction.  We just don’t know how to work on the future.  <br />
Sometimes we fear success as much as we fear failure. We may openly express our fear of failure but keep our fear of success to ourselves. Success can be intimidating and then what if we don’t live up to our achievements?  What if we become a bag lady?<br />
<br />
People may not believe in their personal opportunity for success because they feel they may not be good enough, smart enough, and handsome enough.<br />
<br />
Here are some signs of sabotaging your road to success:<br />
•	Negative, pessimistic thoughts: “what’s the point of preparing for this showing, they probably won’t buy anyway and I will have wasted my time”. “I’m not worth it. I don’t deserve to be successful”.<br />
•	Focusing on all things that could go wrong: “what if I get to that area of town and I don’t know my way around. I am going to look really unprepared or stupid or if I achieve that goal I may lose my identity.”<br />
•	Procrastination: instead of doing your tasks at hand, you putter around and do in sequential tasks or fluff work.  You don’t take the practical steps to get the work done.<br />
•	All talk and no action: you talk about what you want to accomplish, a lot…but you don’t start by taking the steps to get it started.<br />
•	A crummy self image. “I am not worthy” or “wow, did I just get lucky, they bought from me”.<br />
<br />
Why self sabotage? It helps you avoid change and allows you to just stay in your comfort zone. People with a fixed view of their abilities get unsettled when they succeed and then their performance begins to decline. <br />
Here are some suggestions for helping you get moving into the successful direction you desire.<br />
•	Do not see your abilities or role as set in stone. You are a piece of clay always ready to be flexible and changeable.<br />
•	Create a detailed picture of the future you want to create and achieve.<br />
•	Write down your fears and then destroy the paper<br />
•	Imagine the worst case scenario if you don’t achieve, then go step by step tearing it away and destroying it in your mind.<br />
<br />
Women often fear success because it may lead to loneliness. They fear being too powerful and therefore rendered themselves unlovable.  Even the fear of losing weight we are told is the fear of becoming more attractive and not knowing how to handle this new situation. <br />
<br />
Take your power back!  Once you conquer your fear and move forward you realize you could have been there all along.  What is there to gain from being powerless? <br />
<br />
Success is tied to achievement. Achievement is a good thing and the fact is we never expected, intended or wanted to be a failure. Change your behavior, your mindset and believe in yourself.  There are people out there who are smarter, faster, and more handsome than you but there are millions of people out there who do not hold a candle to you!<br />
<br />
Rita Santamaria is the owner of Champions School of Real Estate with schools in Austin/Roundrock, Dallas/Plano, Ft. Worth, Houston, San Antonio and On-line Campus. For more information www.ChampionsSchool.com<br />
]]></description>
 <category>General</category>
<comments>http://blog.championsschool.com/index.php?itemid=112</comments>
 <pubDate>Mon, 30 Apr 2012 10:00:00 -0500</pubDate>
</item><item>
 <title>Your Hourly Worth</title>
 <link>http://blog.championsschool.com/index.php?itemid=111</link>
<description><![CDATA[The following calculations are to help you stay on track for the rest of the year with sales and commissions.<br /><br />
Take just a few minutes and complete this for a successful end of year.<br /><br />
If you intend to make $80,000 this year, do the following:<br /><br />
<ul><li>I plan to work 50 weeks this year. </li><br />
<li>I plan to work 5 days per week.</li><br />
<li>I plan to work 8 hrs. Per day.</li><br />
</ul><br />
Now do the following:<br /><br />
50 weeks x 5 days x 8 hrs. = 2,000 hrs. Of work for the year<br /><br />
$80,000 / 2,000 hours = $40 per hour is what your time is worth.  Therefore, each day every hour you are worth $40 every hour.<br /><br />
<ul><li>If you intend to make $__________ this year, do the following:</li><br />
<li>I plan to work ______ weeks this year. </li><br />
<li>I plan to work ___ hrs. Per day.</li><br />
<li>____ weeks x __ days x __hrs. = _____ hrs of work for the year</li><br />
<li>$________ / ________ hours = $_____ per hour is what your time is worth. </li><br />
<li>Therefore, each day, every hour, I am worth $_____.</li><br />
<li>Am I making good time decisions with my hours?</li><br />
<li>Do You Know How to Goal Set for Revenue?</li></ul><br />
If your goal was to have a $1,000,000 month in production or approximately $15,000 in sales commission for the month, do you know how many houses in your price range you must close for the month?<br /><br />
If the medium price in your area is $165,000 and you generally co-op with another company and your estimated commission is around $2,475 from each sale then take $15,000 / $2,475 = 6 houses must be sold whether you are the listing agent or selling agent.  If you receive both sides of the commission because you sold your own listing, then you would need to only sell 3 houses. <br /><br />
<br />
<i>Rita Santamaria is the owner of Champions School of Real Estate. www.ChampionsSchool.com </i><br />
]]></description>
 <category>General</category>
<comments>http://blog.championsschool.com/index.php?itemid=111</comments>
 <pubDate>Mon, 23 Apr 2012 10:00:00 -0500</pubDate>
</item><item>
 <title>The Next Generation</title>
 <link>http://blog.championsschool.com/index.php?itemid=110</link>
<description><![CDATA[Those born between the early 1990’s and the early 2000’s have a common name and common thread, the Internet. Generation Z also known as Generation Net have become the most recent generation. The earliest birth year for a Gen Z is commonly agreed at 1991.  These people were born at the dawn of the World Wide Web. <br><br><br />
More generally, some of the oldest members of this generation were born at the end of the “Echo Boom” or the Gen Y group.  The youngest babies are generally believed to be a baby “boom let” which occurred around the time of the financial money crisis in the 2000’s ending in 2010.  The next generation is yet unnamed.<br><br><br />
The parents of the Gen Net group are typically Gen X, or late boomers and quite easily the older members of the Gen Y generation.  The new generation has been given many names such as Generation Internet, Gen Z after the Gen Y, the M Generation after the reference to their need to multi-task, Generation 9/11 referencing the juvenile population at the time of the September 11 attacks, Homeland Generation, based on a study by Strauss-Howe, showing the similar type of personality of their grandparents or great grandparents, the Silent Generation.  <br><br><br />
Digital natives is another tagged name for this group since they have been connected for their lifetime by media technologies such as the World Wide Web, MP3 players, text messaging, mobile phones, PDA’s, YouTube, I Pad’s and the list goes on and on and on. The difference between their Generation X parents and the Gen Z children is their parents had limited use to tech communication and the children were born with the highly connected forms of communication from birth. <br><br><br />
The trends and traits of the Gen Net have been described by some as instant minded, a tendency to have “acquired Attention Deficit Disorder” since their dependency on technology is high and the attention span is lower than other generations who relied on book reading, newspaper reading.  They are more consumers driven as their need to upgrade to the next more efficient tech tool, game, application is top of mind for this generation.  This generation was born directly into a global society. <br><br><br />
While Generation Z is referred to as the 21st Century generation, the generation after Gen Z will be the first generation born entirely into the 21st Century as some of the oldest Generation Z were born at the end of the 20th Century.  It has been suggested the next generation after Gen Net, Gen Z, will be called the Alpha Generation.  Generation Alpha will be the children of the Gen Y and older members of the Gen Z, as well as grandchildren of the younger Baby Boomers and older members of the Generation X groups.<br><br><br />
For additional reading on this subject you might want to read Born Digital: Understanding the First Generation of Digital Natives by John Palfrey and Urs Gasser and The ABC of XYZ: Understanding the Global Generations by Mark McCrindle and Emily Wolfinger. <br><br><br />
<i>Rita Santamaria is the owner of Champions School of Real Estate in Houston TX. Champions have campuses in Houston, Austin, Dallas, San Antonio and On-line Campus. For more information www.ChampionsSchool.com</i><br />
]]></description>
 <category>General</category>
<comments>http://blog.championsschool.com/index.php?itemid=110</comments>
 <pubDate>Mon, 16 Apr 2012 10:00:00 -0500</pubDate>
</item><item>
 <title>Advertising - Choosing Words that Sell</title>
 <link>http://blog.championsschool.com/index.php?itemid=108</link>
<description><![CDATA[When it comes to writing marketing pieces for promotion and advertising both you and your properties there are some words that just do a better job of “call to action”.<br><br />
The following words will help you do the selling:<br><br />
<b>You or your</b> – “You” is the most powerful word you can choose.  It is more powerful than the word money.  So instead of writing for example, “my clients say working with me is the best thing that ever happened to them”.  Write, “You will notice a huge difference between my professional experience and that of any agent you have worked with in the past”. “You are the most important part of my job.  Keeping you happy is my goal.”<br><b>Money</b> – right after “you” is the word money.  People love to save money, and earn money.  Therefore, using the words, “save you money” makes a huge statement in any advertising piece or campaign.<br><br />
<b>Health/healthy </b>– people want products, services that help them retain good health or make them healthier.  Advertising the amenities of a neighborhood that have golf, tennis, jogging trails, bike paths, pools add to their desire to acquire that property.  Using the phrase, “you will maintain your healthy lifestyle by using the bike paths, jogging trails in the highlands subdivision…” would be good use of wording in your ad.<br><br />
<b>Guarantee</b> – people want to feel like they have assurance with their purchases with as little risk as possible.   In real estate there are few times we could ever “guarantee” anything.  However, if there were a new roof or foundation repair that came with a guarantee for a period of time, with the guarantee in writing, you could promote and advertise that guarantee.<br><br />
<b>Easy</b> –everyone has a hurried pace in today’s world.  People want things and tasks to be easy.  Using the word easy and phrases such as “your process from buying to closing is easy with the Villareal Team of specialists”.<br><br />
<b>Free </b>– whether it is a free market analysis, free consultation, free estimate, free report try to put something free into your marketing materials.<br><br />
<b>Yes</b> – is one of the most pleasing words to the human ear.  Use yes often with your clients.  They enjoy hearing they were right or, you are just agreeing with them, or yes, the work can be done.<br><br />
<b>Quick/quickly </b>– at every turn people want things done quickly.  Whether waiting for loan approval, for an inspection, survey or appraisal to be delivered, clients want tasks done quickly.  For example, “you can be assured that I will follow up to make sure all tasks are done quickly and we stick to our time table of 30 days to closing and funding”.<br><br />
<b>Benefit</b> – everyone wants to know “what’s in it for me?”  The extra that is received by this selection needs to be presented.  “The benefit of buying in this neighborhood is there is a community pool at no extra charge in your homeowner’s fees.”  “The benefit of buying this house is the school bus stops right in front of your home.”<br><br />
<b>Person’s name </b>– people love to hear the sound of their own name.  Use it often during your conversation, “Marie, what do you think of the landscaping?”  Always address marketing pieces to an individual’s name not “resident or occupant”.<br><br />
<b>Other powerful words include:</b><br />
<ul><li>Love</li><br />
<li>Results</li><br />
<li>Safe/safety</li><br />
<li>Proven</li><br />
<li>Fun</li><br />
<li>New</li><br />
<li>Save</li><br />
<li>Now</li></ul><br />
When you advertise in the newspaper, remember to use the AIDA formula for best results.<br><br />
<ul><li><b>A = Attention</b></li><br />
<ul><li>Short vision-creating words that will entice the reader to go further.</li></ul><br />
<li><b>I = Interest</b></li><br />
<ul><li>Create interest in the next several words to motivate them to read the rest of the ad.</li></ul><br />
<li><b>D = Desire</b></li><br />
<ul><li>Now that you have their attention you have to deliver a benefit to create a need for them to own this property. Choose a major feature of the property for building desire.  “The perfect family room for gatherings by the fireplace on a cool night.”</li></ul><br />
<li><b>A = Action</b></li><br />
<ul><li>Now that you have the reader’s attention you must ask them to move or take action on their feelings.  “Call Tina today.” “Easy terms available, call now!”</li></ul></ul><br />
To maximize results from your property ads, follow these <b>10 Tips to Effective Advertising</b>:<br />
<ol><br />
<li>Collect as much information as you can about the property.  Analyze the property to be advertised.</li><br />
<li>Determine the target audience for the ad.  Don’t aim your ad for everyone.  Who is the buyer prospect for this house or farm or office building?</li><br />
<li>Remember people buy benefits not features.  How will the buyer benefit from this house?</li><br />
<li>Every ad should have the location, price and the indication of size of the house.  In a survey of what is most important to buyers, 99% stated they wanted to know the location of the property, 75% wanted to know the price and 66% of them wanted to know number of rooms in the house.</li><br />
<li>Never exaggerate.  Avoid over used words like: beautiful, spacious, immaculate, nice, lovely. They are the 5 most over used words in real estate advertising.  Never use industry jargon or abbreviations.  Always tell the truth.</li><br />
<li>The headline should be attention getting and eye-catching.  “What’s in it for me?”</li><br />
<li>Write the ad as though you were having a face to face conversation with the buyer.</li><br />
<li>Close with a call to action. “Call Henry today”</li><br />
<li>After writing the ad review it and ask yourself, “does it inspire enthusiasm?”</li><br />
<li>Keep a copy of all your ads and make notes as to which ones work for you better than others do.  Which one inspired the buyer to pick up the phone and call?  This will help in the future for all of your ad writing.</li><br />
</ol><br />
Will you use these ideas and techniques in marketing? Yes, because it’s easy! Are you going to love the results? Yes, because it is free and easy to do! Guaranteed! Start today!<br><br />
<i>Rita Santamaria is the owner of Champions School of Real Estate.  For more information www.ChampionsSchool.com</i><br />
]]></description>
 <category>General</category>
<comments>http://blog.championsschool.com/index.php?itemid=108</comments>
 <pubDate>Wed, 28 Mar 2012 10:00:00 -0500</pubDate>
</item><item>
 <title>The InterNet Generation</title>
 <link>http://blog.championsschool.com/index.php?itemid=106</link>
<description><![CDATA[The Generation between 18 and 34 are inclusive of the Generation Y group. This younger Y Group has been referred to as the entitlement generation as they have a sense of entitlement to anything that is technology related. This means entitled to any new upgrade, product, tool, communication devices. The “Net Generation” is overwhelmingly deserving of another term, the C Generation for the Connection Generation since they are constantly connected. This group accounts for 23% of the U.S. population but accounts for 39% of smartphone users. Again, this is the Y Generation and or Net Generation. Generation X who are between 35 and 49 years span outnumber the population by a few percentage points as they come in at 27% of the U.S. population. This generation uses their social networks slightly more than the Gen Y but as more enter into the Gen Y age range, this will change. Gen X uses their blogs, on-line videos more than any other generation. <br />
<br />
Women use more social networks than men. Men account for 53% of the tablet owners. Women make 54% of the total trip to social sites vs. the male counterpart at 46% according to the latest research from the Nielsen NM group. <br />
<br />
Whites make up the largest group of smartphone users, followed by Hispanics, followed by African Americans and then Asian Americans.  In this same Nielsen report it stated that African Americans actually use their smartphones for talking, while the other groups use their phones more for texting to communicate. Their actual talk minutes are higher than other groups. <br />
<br />
Hispanics and Asians are likely to access the Web on mobile devices rather than computers according to the study. This will have a huge impact on everything in the next few years. “Digital Omnivores consume content everywhere they go across every device whether it’s their PC, tablet, smartphone”, states Sarah Radwanick a communication analyst with ComScore. As people migrate around their city and globally, they are eating up communication content. <br />
<br />
Around the country there are 274 million Americans with internet access compared to 132 million in the millennium year. The Federal Communications Commission noted that 100 million Americans do not have high speed internet service at home. They are concerned about digital elite. “We cannot have one third of the country out of the broadband economy. Getting online is a necessity, not a convenience,” states Chairman Julius Genachowski of the FCC.<br />
<br />
Smartphone usage by generations is as follows:<br />
<br />
Silent’s (over 65 yrs.): 6%<br />
<br />
Boomers (50 – 64 yrs.): 20% <br />
<br />
Generation X (35-49 yrs.): 30%<br />
<br />
Generation Y (18-34 yrs.) 39%<br />
<br />
Generation Z (13-17 yrs.) 6%<br />
<br />
Rita Santamaria is the owner of the Champions School of Real Estate in Texas with schools in Austin/Round Rock, Dallas/Plano, Houston, San Antonio and On-line Campus. For more information www.ChampionsSchool.com<br />
]]></description>
 <category>General</category>
<comments>http://blog.championsschool.com/index.php?itemid=106</comments>
 <pubDate>Tue, 28 Feb 2012 14:13:34 -0600</pubDate>
</item><item>
 <title>Change</title>
 <link>http://blog.championsschool.com/index.php?itemid=105</link>
<description><![CDATA[“To make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone.” - Dictionary.reference.com<br />
<br />
Why do people resist change? An article I recently read stated “we resist change when it occurs without our permission”.  Change is inevitable and change is often out of our hands.  In the changing world we live in, the change in technology is out of our control but we must comply to stay current.  If one is not changing with technology, research, trends, then generally one is not growing.  And the pace and degree of change in the world shows no sign of slowing. There are certain changes that a company or manager must make where the change can be given with a promise for a better end result. If you implement change in the office with a big stick, it is probably going to be met with resentment and resistance. This is also known as the extrinsic method or in layman’s terms, “do this or else”. Another method often used is a softer touch called intrinsic, where the change is implemented for “the good of the company and for you, the employee’s own good”. This is sometimes called the “eat your vegetables” approach. <br />
<br />
The approach that tends to work when needing to implement a change in the office, with your team of agents, employees is the “parenting approach”. With this model team members ultimately change their behavior because they choose to do so and not because they feel threatened or forced. There are steps to bringing yourself and company associates around to whatever change is in store. <br />
<br />
The suggested method for instituting and accepting change is to start explaining at the first interview the expectations of the office in relationship to change. “We sometimes have to bring in new technology or new office policies for the benefit of all”. “How do you feel about your current level of technology skills and are you open to learning new habits?” The manager will get a clue as to how this person is going to react to change. <br />
<br />
On the first meeting it is up to the leader to explain the expectations of the sales performance of each new agent, or experienced agent and to discuss performance levels that must be changed. This is certainly for the agent’s own good and for the good of the company if they should need to “change” and increase production. This conversation would also include acceptable performance, habits and timelines for meeting the company expectations and very important, the consequences if not met. <br />
<br />
Some of the best changes in an office or company come from the persons who are allowed to have the freedom and trust to suggest or implement a new habit. People are motivated to try new initiatives when they are not micro-managed. Extraordinary results can occur when people are informed of why change is needed, how much time will it take to learn the new change, will it cost them money, what’s in it for me and just as important, “what if I don’t want to change?” <br />
<br />
This is a changing world both globally and in our own corner of the world, our company and office. Those who embrace change tend to not grow stagnant and continue to have success. Change may not always be good but unless we have an open mind to change we may miss out on the good that it can generate. <br />
<br />
Rita Santamaria is the owner of Champions School of Real Estate and has campuses in Austin, Dallas, Houston, San Antonio and On-line Campus. For more information  <a href="http://www.ChampionsSchool.com" target="_blank">www.ChampionsSchool.com</a>.]]></description>
 <category>General</category>
<comments>http://blog.championsschool.com/index.php?itemid=105</comments>
 <pubDate>Thu, 26 Jan 2012 15:20:04 -0600</pubDate>
</item><item>
 <title>Taking Fear and Self Doubt Out of Your Road to Success</title>
 <link>http://blog.championsschool.com/index.php?itemid=104</link>
<description><![CDATA[This title is a bit confusing to some as they would ask, “fear of success”. I don’t fear success;  I fear that I won’t have success. So I would ask them, why aren’t you successful?<br />
<br />
The first step you must take to omit any concern of fear is to have a plan. In fact you must plan everything. You plan your good days, months, years and then you plan your vacation dates, haircut appointments. When you have a plan you are building a road to a successful future.<br />
<br />
Stepping out of your comfort zone is most unsettling for everyone. When you need to go to the next level and it involves new territories, new friends, new prospecting, it’s fearful. Being in the same town, same house, same office, same circle of prospects is comfortable. When you jump into the new farm area or city, it’s only fearful if you don’t have a plan.  The thoughtful planning and instituting the plan allows for fear to be lessened. When you work the plan, the results are good and the fear begins to disappear from thoughtful planning. Plan everything!<br />
<br />
Do what you enjoy. Many entrepreneurs became successful by starting with their hobby and turning it into their outstanding business. New people going into the professional inspector business are there because they were a very good handyman and enjoyed that type of independent activity. Today they are making a good living out of doing what they enjoyed. New real estate hopefuls often say they want a real estate career because they “love looking at houses”. Although it may sound simplistic and trite, if you don’t like looking at houses and you are in real estate, it’s going to be a drudgery of a job. Do what you enjoy and it will pay off.<br />
<br />
Getting into the production mode can be a slow start.  However, doing something is better than doing nothing! Some honest people may even say, they are lazy because they just can’t get started. Start with the basic marketing  plan you have in place and work it every single day. Once you start, you will make money off your personal sense of consistency. <br />
<br />
Be consistent in everything you do. Have a routine. Stick to the routine. <br />
<br />
Hold yourself accountable.  You must have a set goal that you desire to attain. Put it in writing and then set out to achieve that goal. Being accountable to yourself means demanding effort, honesty from yourself about how you use or waste your time. Don’t allow time to go by without any type of results. Be a strict task master on yourself.<br />
<br />
Do away with distractions. Turn off your cell phone, e-mail, tv, radio. Concentrate on your task at hand until it’s completed. Distractions are excuses we put in front of us or in our environment so we excuse ourselves from working in our business.<br />
<br />
Be a self - promoter. Successful people will tell you how believeable, caring, service oriented they are. Then they demonstrate their words with their actions. In sales we are continuously self- promoting. It’s part of our job description. If someone were doing an annual review on you, what grade would you get on self promotion?<br />
<br />
Rita Santamaria is the owner of Champions School of Real Estate. For more information www.ChampionsSchool.com]]></description>
 <category>Career</category>
<comments>http://blog.championsschool.com/index.php?itemid=104</comments>
 <pubDate>Wed, 4 Jan 2012 09:21:40 -0600</pubDate>
</item><item>
 <title>What’s Holding You Back?</title>
 <link>http://blog.championsschool.com/index.php?itemid=103</link>
<description><![CDATA[Success is not easily defined. You know it when it happens to you and you feel it when it occurs to you in various life activities. Most individuals desire success in all aspects of life whether it is personal or business success. If you are not achieving what you deserve, here are some helpful suggestions. <br />
<br />
One must be personally motivated. Others cannot motivate you to change behavior. Sales agents must have the personal drive and leap of faith to start each day with a can do spirit. Where does it come from? I believe it comes from the courage to believe in ones’ self. Courage means dealing with fear. The fear sales people work under is the fear of having to meet strangers and fear of being rejected when asking for business loyalty. We know the outcome will be rewarding if we take the plunge but jumping in can be scary.Overcoming fear is the foundation for making the necessary change in your life that allows you to engage in the rewards that come with being successful. Changing a life style or habit that is not working is the first step to success. Seeking a balance between personal and business is imperative in your personal success story. Too much personal time spent on tasks that you enjoy eventually causes your business success to suffer to the extent the personal time is less enjoyable. Too much time spent on business activities can be a detriment to your personal life. Self-talk about making changes to get back on the right track is important. Following through on those changes is imperative. <br />
<br />
Who in your life will be supportive to help you move into your new success routine? Sharing your plans for change with someone that can encourage you is helpful. That person’s support of you is equally important. <br />
<br />
Passion for your success is the lightning rod that drives you into action. Self- discipline will keep you engaged in your passion. It’s easy to get caught up in daily activities and lose focus of your success plan. Put your plan on the calendar with date, time and activity you will be engaged in for your map to success. <br />
<br />
Everyone has the same amount of time during the day. So don’t allow yourself to believe there isn’t enough time for your goals. Evaluate your schedule and carve out the purposeful hours in the day that afford you the opportunities to be successful. <br />
<br />
Rita Santamaria is the owner of Champions School of Real Estate and has campuses in Austin, Dallas, Houston, San Antonio and On-line Campus. For more information www.ChampionsSchool.com.<br />
]]></description>
 <category>Career</category>
<comments>http://blog.championsschool.com/index.php?itemid=103</comments>
 <pubDate>Wed, 12 Oct 2011 10:16:10 -0500</pubDate>
</item><item>
 <title>QR code = Quick Response Code</title>
 <link>http://blog.championsschool.com/index.php?itemid=102</link>
<description><![CDATA[From Wikipedia: a QR code abbreviated from Quick Response code is a specific matrix barcode or two dimensional code that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is the one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed. There are two main things that you have to have when you want to use QR codes:<br />
<br />
1. A mobile phone with a camera and internet connectivity<br />
2. A QR code reader<br />
<br />
Where do I get a QR code reader is the first question you may ask. The answer is most smart phones nowadays have a QR reader already installed. For other smart phones you would need to download the reader and install it yourself. <br />
<br />
After you have your reader installed, you go to the application and snap a picture of the QR code. Make sure that you include the entire code into the picture. If it appears the scan has failed, just try it again. <br />
<br />
It may take five to thirty seconds for the application to go to the link. The decoding of the information written behind the link is taking place. If the code is a URL, the QR code reader will open your browser and let you surf the mobile site the code links to. <br />
<br />
QR Codes are Everywhere <br />
<br />
With QR codes it means that you have a bridge between your offline products with online information. Something as simple as shooting a favorite recipe from a magazine to giving a buyer the directions to an open house is the convenience and simplistic usefulness of a QR code. <br />
<br />
Ordinary people can generate a QR code for free and get others to go to their website, blog, business social media site, product pages, articles and physical business site. <br />
<br />
Reasons QR codes are going big and you have already seen them in the newspapers, magazine ads, direct mail and on business cards are the following. <br />
<br />
There are over 50 million smart phones users in the US today and more around the world. Japan, The Netherlands, and South Korea were the first to use QR codes consistently. Toyota first used them to track their car parts during production. Now the world has caught on at a high speed. <br />
<br />
It is free to you and me although Denso-Wave has the patent on it, and has made it available to everyone. You can get your own QR code and embed these in your marketing materials and company merchandise. The convenience of instant access to the product you want your customers to see is huge. <br />
<br />
You can measure the effectiveness of your marketing efforts better than traditional marketing strategies with the QR code since it is your own designed code. <br />
<br />
You are not limited to the amount of information you want to tell your customers either monetarily or by space. With traditional ad space it is going to cost more per ad size and with QR codes in terms of length, size and space you are limitless. More and more people are accessing the web through their mobile devices. Global traffic is huge and increasing daily with the advent of wireless connectivity. <br />
<br />
How Does This Fit Into Real Estate? <br />
<br />
“Scan the Tag” is a great slogan to start using to have your clients and customers start thinking how easy it is to view a complete list of open houses, information about each house, neighborhoods, you, your company via their smart phone. All the customer has to do is download the free application on their smart phone device at http://gettag.mobi The agent’s business card information is downloaded to the customer’s phone instantly. The directions to the house, any and all information about the property is given with the direct link to any and all information you wish the potential buyer or seller to know about the property and about you. <br />
<br />
I recently opened the Sunday newspaper and in the Sunday Real Estate section one large company had a QR code embedded in every picture of every listing their company advertised for that week. There were 48 houses being highlighted and all pictures came with more than the usual limited information. They came with QR codes that told “everything you, the agent, would like to say to a buyer to get the most complete picture of the house, the office building, the office park, the industrial site, the apartment complex and surrounding area. <br />
<br />
The QR code is a tool that has arrived. The information above is another reason to stay updated and current. The real estate industry is already actively using this tool. Start today by adding a QR code to your business card and your company brochure for contact information. Add it to your listings, your advertising pages, and your magazine promotional. Why? It is only going to give you potential access to hitting over 53 million plus people. <br />
<br />
Wikipedia.org/wiki/QR_code; www.beqrious.com; <br />
<br />
Rita Santamaria is the owner of Champions School of Real Estate and has campuses in Austin, Dallas, Houston, San Antonio and On-line Campus. For more information www.ChampionsSchool.com.]]></description>
 <category>General</category>
<comments>http://blog.championsschool.com/index.php?itemid=102</comments>
 <pubDate>Tue, 12 Jul 2011 11:57:03 -0500</pubDate>
</item><item>
 <title>Change Your Mindset – Change Your Market</title>
 <link>http://blog.championsschool.com/index.php?itemid=101</link>
<description><![CDATA[“Be careful what you ask for – you may get it”. Another way of putting this is, “be careful what thoughts you place in your mind, as they may produce just those outcomes”. <br />
<br />
Are you imagining a good year or a bad year? Are you telling yourself it is a good year, not so good year, or bad year”? "Thoughts held in the mind produce after their kind." If you wish to change the outer circumstances of your life, you can begin by focusing on your inner world. This is an old Chinese proverb. We get what we plan for. <br />
<br />
 <img src="http://blog.ChampionsSchool.com/images/change-your-market-change-your-market.jpg" align="middle"><br />
<br />
This median value on housing taken into count for median income demonstrates there are people who have the ability to buy. Are you willing to change your thought processes to move your selling nitch to the $120 – 157,000 price range? Change your mindset, change your market.<br />
Approx 22.5% of Texas population is a homeowner<br />
There are plenty of opportunities for sales in any type of market if “you are willing to change your mindset”. <br />
<br />
Leases are hot right now – not only great news in commercial but as leasing market continues to skyrocket, people turn to homeownership again. <br />
<br />
Nitches are important whether it be you are the first time homebuyer specialist, the Mexican Nationalist specialist, the high rise expert, the Luxury Home expert, the affordable housing expert, the NW Houston specialist, the Lake Conroe expert, the Gleannloch Farms specialist, etc. the list goes on. However, are you able to change with the market and change your mindset? <br />
<br />
The busiest markets in all states is the under $200,000 price range. The retirees with the big bucks got caught up in the Ponzi schemes and are sitting on their money. The boomers are still buying second homes; the gen x’ers (born between 1965 – 1975) are the ones with the money to buy as they are the most conservative generational group we’ve had since the Silents who were born prior to 1945. <br />
<br />
You should be expanding your listing inventory right now. You need to be positioning yourself for success by working your daily business plan. You are not positioning yourself for success if you are telling your clients, the market is down. “We get what we plan for”. <br />
<br />
Take steps to change your thinking. There is no time in the success of your business to say, “it’s really slow” because the agent, title closer, mortgage originator right behind you is saying, “I need more agents, loan officers, time in the day to complete basic tasks, I am so busy”. <br />
<br />
How does your change in mindset start? Follow these steps:<br />
Define your dreams and where you want to be by the end of this year.<br />
Position yourself for a growth period over the next 20 years because that’s a reality.<br />
Work the plan you have set in place for being lean with expenses and mean with formulating your growth plan?<br />
Institute the growth plan right now. New niches, new markets, new specialties, new attitude.<br />
Surviving the Serengeti by my friend, Stefan Swanepole is what we are talking about. Look around yourself and reinvest in yourself. By reinvesting, start with your thoughts, and then go to your verbal comments to others. Then look at your personal and professional life. Does it need a once over? As Stefan states in his book, this is an extraordinary time to provide the benefits of enlightened and focused leadership to yourself and to your team. The new salesperson you are up against is typically “nitch oriented, desires and attends extra training to learn more and make more and is focused on firm personal family relationships. <br />
<br />
Rita Santamaria is the owner of Champions School of Real Estate in Texas. Rita was honored by Houston Woman Magazine in 2010 as in 50 Most Influential Women in Houston; ActiveRain.com recognized Rita as in Top 25 Most Recognized Women in Real Estate; 2007 Entrepreneur of the Year by Texas WCR; for more information www.ChampionsSchool.com.]]></description>
 <category>Career</category>
<comments>http://blog.championsschool.com/index.php?itemid=101</comments>
 <pubDate>Tue, 17 May 2011 11:12:57 -0500</pubDate>
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